12.21.2018

Upgrade Your Syllabus: Social Media is the Greatest Tool for Cultivating Lifelong Learners

The best educators cultivate intellectually curious lifelong learners. They instill in their students a love for their subject matter that extends outside the classroom and beyond the length of the course. The tool that best supports this endeavor is social media. Every teacher should create and share a network of social media accounts that help students learn more about the course content and stay abreast of new developments in the field. Ideally, this network provides a place for passionate students to continue learning, to contribute their own work, and to connect with experts and professional organizations well after the course concludes.

Currently, the best-case scenario for an inquisitive, tenacious student who enjoys a particular course is to consume any "additional readings" on the syllabus and connect with the instructor for more. Perhaps that connection results in a decision to take another course, to engage in independent study or a research project, and, at best, to publish work with the instructor. But how many of our students continue to learn about a topic when the course ends? And for how long?

In order to reach more students and help them engage with a subject or employ a skill beyond class, educators from high school and up must leverage social media. On social media, experts in every industry, from professors and researchers to practitioners and politicians, discuss and debate successes and controversies. And perhaps the greatest thing about social media is that students (read: amateurs) can also contribute to these discussions and collaborate with these practitioners. Students can thereby apply their knowledge and continue to learn in this space indefinitely.

Any social network like Twitter, YouTube, Podcasts, Instagram, or Pinterest can help a student learn more about her topic of interest, but these platforms’ unique media make them particularly well-suited to certain topics. For example, a math student in a high school class or even a 300-level data analytics course can continue learning her topic by following influential organizations and thinkers on Twitter, like: FiveThirtyEight, Data & Society, Pew, IBM analytics, Vala AfsharMax Roser, Nathan YauKirk Borne and Randy Olsen. A student interested in film could learn from YouTube accounts like: SundanceTVFilmBuff, CinemaSinsEvery Frame a Painting, Chris Stuckmann, Alice Malone, and Jeremy Jahns. And a photography student will find inspiration through following Instagram accounts like: US Interior, Vitaliy Raskalov, Elena Kalis, Vadim Makhorov, or Humza Deas.

Most educators have already built a personal learning network that includes educators who cover similar topics and industry-level experts who are building and acting upon that knowledge. But every educator should go beyond this and build a social media network into their syllabi. Teachers should start by hyperlinking the digital resources they use to learn. Next, they should hyperlink all the authors of the course texts (and the organizations they represent). Then, they should add resources from tangential industries and topics. For example, a moral philosophy instructor could add criminal justice reform organizations and experts (like the Marshall Project and Ta-Nehisi Coates) Finally, teachers should connect students to other educators and students studying and publishing similar work. It’s important to note that this network will evolve as the course progresses.

Integrating these networks into the coursework will increase engagement and help students see real-world connections to the course content. Students will enter class informed about current events and developments in the subject matter, which will improve discussions and projects. It will help students specialize--or add depth to--an area of interest or passion and might even lead to their exploring tangential interest on or offline. For example, a science student might listen to a The Minute Earth podcast that opens doors to an interest in biodiversity. Or an art student could be inspired by the PhilaMuseum Instagram to study repatriation.

Not only does this style of instruction promote auxiliary learning and improve classroom discussion and projects, but it also creates a space for professional networking and the opportunity to publish for a wider, more authentic audience. After building a social media network into a course, educators should design activities and projects that require students to share their work online and collaborate with an expert in the field. Having students publish their work to an authentic audience of professionals with similar interests will push students to produce their best work, and it will also give them a chance to get quality feedback. Exposing students to networks of professionals working on common causes gives students a sense of what they can do beyond school. In both of these endeavors, students get to interact with experts and organizations in an area of interest to them. These publications and interactions create positive digital portfolios for students that will benefit them well beyond their time in school.

Though less visible and tangible, another major benefit of social media instruction is that it teaches digital citizenship and media literacy in a time when students are posting inappropriate, admission rescinding, employment terminating content and reading and sharing misinformation and propaganda. Schools can't expect to fix this societal issue without integrating it purposefully into the current curriculum. With the instruction described above, students are introduced to a professional network, which inevitably reduces the chances they post something they would regret or share inaccurate information.

When used purposefully, social media will open doors for our students. As educators, we need to lead in this area by building social media networks and mentoring students in that space. Our efforts will allow our students to pursue passions, network with professionals, and make an impact beyond the confines of our class or campus. Soon enough, our students will be tagging us on social media as mentors that steered them into the right network and the right field. And that's when we’ll know that we fulfilled our goal of graduating intellectually curious lifelong learners.